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Liz Claiborne Inc. and Marie Claire magazine have designated October 11, 2005 IT'S TIME TO TALK DAY to bring awareness to the important issue of domestic violence. Liz Claiborne and Marie Claire hope that by filling the air waves, the phone lines, the schools and the heart of American commerce with information on this pervasive problem, they will raise enough awareness that eventually this horrible epidemic finally will be wiped out once and for all. And you are invited to join them!

"Domestic violence is a problem that is more common than breast cancer and more insidious than AIDS, yet, by its nature, makes people uncomfortable. Designating October 11 as IT'S TIME TO TALK DAY is our way of turning this private problem into a social issue that all Americans can work to eliminate," said Paul R. Charron, chairman and CEO of Liz Claiborne Inc.

Nationally, IT'S TIME TO TALK DAY will include the following activities:

Talk Radio:

Talk Radio will devote several hours of airtime throughout the day (6:00 a.m. - 7:00 p.m. ET) to address the issue, featuring interviews with more than 20 U.S. leaders, experts and celebrities who advocate domestic violence awareness. In conjunction with the Talk Radio Row, the New School, located in New York City will host a panel discussion with media personalities and experts discussing the treatment of the issue in the press.

It's Time to Talk Text Messaging Poll:

Verizon Wireless and Liz Claiborne have joined forces to conduct a text-messaging poll using wireless phones to help raise awareness of domestic violence. From October 1st through October 21st, any cell phone user can participate in the poll by sending a message with the word "TALK" to ENDDV (36338), and subsequently they will be asked if they want to participate in a poll inquiring if they know someone who is a victim or perpetrator of domestic violence. The results of the poll will be announced at the end of October. Standard message rates apply.

Launch of Curriculum:

Liz Claiborne Inc. has partnered with Education Development Center, Inc. (EDC) to develop the Love is Not Abuse curriculum, which aims to raise awareness about the problem of dating violence, recommend resources for students in need, and ultimately, prevent dating violence from occurring in the future. Teachers in participating pilot schools will begin teaching the curriculum on October 11 in 9th grade Health and English classes across the country. Unlike other curricula on the subject, Love Is Not Abuse will use brief, engaging texts (e.g., poetry, short stories, excerpts from screen plays and theatrical plays) as a springboard to build young people's awareness of how to make healthy choices in relationships and what to do if they are in abusive ones.

Human Resources Company Hotline:

Liz Claiborne Inc., a corporate leader in implementing domestic violence policies in the workplace, will host the Safe Place in the Workplace Company Hotline where human resources executives can call to discuss how they can begin an intimate partner violence workplace program in their companies. From 1:00 p.m. to 3:00 p.m. ET, human resources executives can call toll free 877-448-8783 and enter the pin number: VS173409 to speak with Dennis Butler, Vice President of Associate Relations at Liz Claiborne Inc., and Kim Wells, Executive Director of the Corporate Alliance to End Partner Violence. Both will be available to answer questions for all HR executives who call the Hotline. The Corporate Alliance is the only national organization of its kind founded by business leaders and focused on domestic violence issues in the workplace.

New York Stock Exchange Closing Bell:

IT'S TIME TO TALK DAY culminates at 4:00 p.m. ET when Mr. Charron and Lesley Jane Seymour, editor-in-chief of Marie Claire, will ring the closing bell of the NYSE.

Support the National Domestic Violence Hotline:

Liz Claiborne will donate $1.00 to the National Domestic Violence Hotline, 1-800-799-SAFE (7233), for every order placed on during October.

CAEPV Activities:

In Central Illinois, Radio Bloomington and local CAEPV members are co-sponsoring IT'S TIME TO TALK DAY to raise awareness throughout local communities. Local CAEPV members will be participating in IT'S TIME TO TALK DAY in the following ways:

  • Proclamation from McLean County declaring October 11th as IT'S TIME TO TALK DAY
  • Holding a press conference to announce IT'S TIME TO TALK DAY at the Law and Justice Center
  • Distributing educational materials in their workplaces*
  • Distributing domestic violence awareness brochures to clients*
  • Holding seminars for employees
  • Providing information to employees via the Internet and Intranet*
  • Writing informational articles for employee newsletters*
  • Hanging an IT'S TIME TO TALK DAY banner at a prominent location in Bloomington-Normal
  • Tying purple ribbons to car antennas (local law enforcement agencies)
  • Providing Public Service Announcements and radio interviews to be run in October (Radio Bloomington)
  • Candlelight vigil and march on the evening of October 11 (McLean County Historical Museum)
  • Extensively running a special television show about domestic violence in all residence halls(local university)
  • Crime Stoppers TV will be airing an episode titled Domestic Violence on Bloomington-Normal's public access channel 5 during the week of October 9th-14th
  • City Vision, a program on Bloomington-Normal's cable public access channel 5 will discuss IT'S TIME TO TALK DAY and domestic violence

*Sample resources:

All of the day's events work together to convey the message that each of us has a responsibility to discuss and learn about domestic violence. More ideas will come as plans are finalized, so please check back often!

Local participants in IT'S TIME TO TALK DAY 2005 include:

Radio Bloomington
Corporate Alliance to End Partner Violence
Collaborative Solutions Institute

COUNTRY Insurance & Financial Services
Eleventh Judicial Circuit Family Violence Coordinating Council
Family & Community Resource Center
Illinois State University
McLean County Government
McLean County State's Attorney's Office
Mid-Central Community Action's Countering Domestic Violence Program

PATH (Providing Access to Help)
Soroptimists International (Midwestern Region)
State Farm Insurance Companies
The Children's Foundation (a program of The Children's Home and Aid Society of Illinois)
Town of Normal
YWCA of McLean County


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